... and for that very reason of being "IN" brands compete in who is the best to produce the consumers' favorite catwalk styles into affordable fashion articles.
Brands have invested a great amount of time and money to
fine-tune their design, purchasing, logistics and manufacturing
operations to keep up with the demand. RFID can help retail to be
IN as the benefits of RFID are indisputable: significant
sales uplifts, cuts in operational costs and in overall more
satisfied customers and staff.
The best known factor behind gaining sales uplifts is the fact
that there are no longer out-of-stock situations or at least they
appear seldom. Furthermore, the exact information on what's on
stock allows retailers to better recognize what's in and
what's out or allocate stock from one store to another when items
sell better in one area than another.
RFID will also help retailers to recognize if and when an item
goes missing. This is possible as performing cycle counts, small
inventory rounds and product searches can be done in minutes.
Recognizing the fact that an item has gone missing, will help to
predict shrinkage as well as to instruct the staff to follow
especially the items likely to interest a
Sell to SoMoLo Shoppers OR sell no
The current decade presented retailers with an all growing new
demand from consumers: the social, mobile and local presence:
Today's consumers expect the same services to be available online,
in the social media and in the traditional brick and mortar
stores. 50% of US shoppers consult their phones while
shopping, 80% of them in the store, online is currently the fastest
growing (up with 20%) apparel retail platform in the UK and 40% of
British online shoppers would expect to have a click-and-collect
service. This presents the retailers a chance to sell again to the
same consumer as they enter the store to pick up their purchased
At the same time 47% of the technology experts employed by UK
Fashion Retail state that the current solutions do not allow them
to meet the consumer's expectation. One example of this is the
handling of Cross Channel deliveries. And that is where RFID comes
in! It will be possible to maintain a limited stock in the store
and yet reserve items to consumers immediately as an online
purchase has been made. Furthermore the replenishment of the stock
will speed up with accurate information.
As RFID makes individuals of all items, the retailers gain
knowledge of a number of things: where in the supply chain a
particular item is, has the item been purchased and then returned,
who has handled my items, for how long are individual items
handled, for how long are individual items being tried on in the
fitting room, which items are tried on, but not purchased and so on
and so forth.
All information in today's information society is key and opens up
a possibility for the retailer to rise above their competition and
for this very reason numerous retailers running an operation of
10-50 retail outlets have decided to adopt RFID in 2011.
For whichever way you look at it: everyone running brick and
mortar operations will benefit from RFID. Is 2012 your
Have a closer look to some research on the issue:
Draper's Technology in Fashion Report: http://mediazone.brighttalk.com/event/Emap/8909a6e385-5670-registration
Commerce in Motion: http://www.commerceinmotion.com/download?file=cim-ebook