Social media marries RFID and enters the material world. Great Wolf Lodge water park and Ushuaia Beach party hotel supplies wristbands, sensors and Facebook-connected cameras to their visitors. Cats are now tweeting with the help of RFID.
Social media marries RFID and enters
the material world
Some may call it tracking and controlling people, others may
call it "empowering the people". We are talking about carry-on-you
The interaction between companies and customers is definitely
changing. Companies are getting to know their customers on a
personal level and eagerly learning to listen to and interpret
them. Customers are telling companies what they need, want and
above all "LIKE" through RFID and social media. It's not about what
you tell about yourself, it's about what others tell about you.
Whether you are a company or a customer you can choose to make
social media work to your advantage.
Great Wolf Lodge, the
largest family water park chain in the US, has been using RFID
wristbands as room keys and payment method since 2006, so
RFID wristbands, sensors and Facebook-connected cameras wasn't
a huge step for them. Now their visitors can take their social
network with them on vacation and let them know what they are doing
and what they LIKE.
A hotel, Ushuaia Beach party hotel and club in Ibiza, is
utilizing social media and RFID for marketing purposes. They equip
their visitors with RFID wristbands that allow them to connect to
Facebook for example at the pool, bar, restaurants etc. This is
made possible by installing Facebook-connected sensors and cameras,
so called "Facebook Places", throughout the venue. By scanning the
wristbands at the Facebook Places the visitors can update their
status and upload photos.
Renault had another approach to letting their stand visitors at the
Amsterdam Motorshow connect to and LIKE on Facebook. They
handed out RFID equipped smartcards that the visitors could flash
in front of a sensor at the car they liked.
A few other companies that have also used "real-life-LIKE" are
Macy´s. RFID in social media - what an exellent way to
spread your word in an affordable and effective way.
They say we are all participating in social media, whether we
like it or not... And one thing is for sure, I LIKE it.
Cat tracking with RFID and
You have just got to love a cat that tweets! Ioan Ghip have
RFID equipped cat door that uses Twitter to inform the owner of
the cat's whereabouts. And that is not all. The door only lets the
"right" cats in so that you don't get unwanted visitors.
Nordic ID HQ has been enjoying energetic, rested and nicely
tanned check-ins through its gates this week, as most of our folks
are now back from their holidays. It's time for some serious
Welcome back you all!