This time we have gotten a Guest Blog from Retailers Advantage. Retailers advantage is a partner of Nordic ID in the USA. They have done a nice study on their a3tag and wanted to share their findings.
Whitepaper from Retailers Advantage
Retailers Advantage provides a solution to reduction of theft:
a3tags, which are hard-tags to be attached to an item, a garment
for instance. These tags hold both EAS technology and RFID.
Retailers Advantage claims the a3tags to be "the latest innovation
in EAS security tags". The a3tags provide a solution to shoplifting
since they cannot be taken off by existing detachers, magnets or
hooks. In addition, the new tag with a new dual intelligent antenna
assists in identifying internal theft. The a3tags are fully
customizable to meet the customer's needs.
The company carried out a research by LPRC (Loss Prevention
Research Council), about the effectiveness of the a3tag on sales
and loss across 6 Macy's stores, and the research results were
undisputable. Compared to other tags on the market the a3tags
reduce theft as well as have an effect on sales of the actual
products, with statistical savings of 83 percent. There were test
stores with a3tags and control stores with current EAS stags, and
the overall shrink increased in both. However, there was an 83
percent increase in shrink in control stores over the test stores.
In addition, based on the results a3tag protected the tested
product more effectively compared to the control stores. It was
also pointed out that a3tag has gained a positive reception among
the both employees and customers.
For more information on the study, check out these websites:
For more information on Retailers Advantage check out the website
or contact: firstname.lastname@example.org