Jessica Säilä wrote a blog post on RFID for amusement parks last week. Nordic ID CEO visited the GS1 Apparel Item level Tagging Forum in Hong Kong last week. This week cases NLP (RFID - RTI) and S Group (barcode - customer relationship evolvement) released.
Already eamarked, why not
Of course, I'm making it sound a bit too easy, am I not? For the
current wristband is only a paper one. So let me clarify: The
wristband could quite easily be fitted with RFID. The ones we had
at the German water park for example were. And so are the ones that
are used at my local indoor swimming pool. This could be the first
step. And once the wristbands are ready for it, only the sky is the
limit for applications available.
More knowledge, potentially more
sales and certainly enhanced visitor experience
When you make a technology investment, of course the first
question in mind is "how will it benefit me"? I suggest that the
amusement parks could at least benefit as follows:
- Faster troughput times on rides
- Recognizing where visitors are as well as where queues form,
and possibly guiding customers to non-crowded areas
- Using the wristbands for payment (allowing either a pre-deposit
on arrival or payment whilst leaving)
- Removing double work such as measuring a child at a ride
- Linking parents and lost children
Read the blog post
GS1 Apparel Item level Tagging Forum
in Hong Kong
Nordic ID CEO joined the forum with Nordic ID partner Sheng Hero
Corporation's Tad Shimoda.
Check out more pictures from the event.
New case studies up on the Nordic ID
1) NLP - Norsk Lastbærer Pool AS - RTI
RFID used for tracking crates and containers.
2) S Group - Finnish Retail
Barcode scanners in use for years with the retailer. A customer
relationship has evolved through years.
More news next week! Stay tuned!