The time has come to hear two software vendors' point of views on RFID. We interviewed Matjaz Novak and Tom Vieweger from Enso Detego, a company specialized in Auto-ID software solutions.
Matjaz Novak is the Marketing Director and Tom Vieweger the
responsible Key Account Manager of Enso Detego. Both of them have a
great deal of insight when it comes to figuring out the individual
software needs of retailers. They emphasize the importance of
participating in the IT project from the very beginning of
detecting needs to the testing and running of the chosen
IT-solution. And the work doesn't end there. Giving support and
continuously perfecting the system is a never-ending quest.
merging rfid into existing it-systems
How does RFID change the IT-system of a retailer? What are
the minimum requirements to get it to work?
"Actually", Matjaz says, "the use of RFID does not need to
change any IT-systems of a retailer. We define the required
interfaces and dataflow in cooperation with the IT-system providers
and configure the interfaces directly with them."
Tom continues: "We partner with a range of Retail Management
System and POS providers in the retail space. The benefits of this
partnership for retailers are twofold:
- Firstly, they benefit from an RFID solution, which inherently
provides a market proven interface to their IT-system.
- Secondly, by choosing an RMS or POS software solution first,
selecting a product from one of our partners will grant them an IT
system, which is RFID-ready by default."
Typical software requirements of
Are there general requirements that you see from all your
"When we speak about retailers, their motivation in most cases
is to reduce out-of-stock situations and thereby to improve their
sales results", Tom explains. He continues: "Another concern they
often have is about how to reduce losses due to theft and
shrinkage. Fortunately, RFID technology can provide both. If you
adopt the technology to improve the availability of your
merchandise on the shop-floor, the electronic article surveillance
- also called EAS - almost comes for free. The same RFID tag
attached to the garment used to improve item transparency in the
retail store, can also be used to survey the article at the store
exit. To enable all these processes, the retailer needs a
comprehensive set of software solutions, which are based on the
same software platform. This makes it possible to scale and adapt
the software modules to meet any retailer's individual needs."
Matjaz adds: "Customers also desire to obtain comprehensive
reports, which will facilitate their decision making process.
Collecting item-level data during all processes in a store namely
generates quite a large amount of information. Here, I specifically
refer to item-level and context-aware intelligence, which the
system provides to retail managers to efficiently manage their
inventory levels and replenishment processes."
"Finally", Tom continues, "we observe an increasing trend in
retail to provide clients with a unique shopping experience, in
order to optimize their omni-channel strategies. I believe that in
combination with other innovative technologies, such as smart
digital information displays, social media, or NFC, the RFID
technology will play an important role in the future. The
possibilities here are almost unlimited and will allow retailers to
develop new creative ways to attract customers."
training of the store personnel
How do you train the users on RFID?
"The training of the store personnel is essential", Matjaz
explains. "Our experience shows that by training personnel on-site,
demonstrating how to use RFID to simplify their daily tasks, and by
coaching them until they feel comfortable with the new technology,
the chances to fully exploit the benefits of RFID raise
"Additionally, Tom says, "once the personnel have adopted the
new technology, it is less likely that they will ever again want to
work in an environment, which does not offer a similar level of
automation. To put it simply, it is more rewarding to spend time
with the customers than in the store backroom looking for specific
Changes in support and store processes
Has RFID implementation changed the way you serve your
"The RFID technology definitely changes the way retailers perform
their processes", says Tom. "For example, with the help of
high-performance handheld scanning devices, the personnel can
perform fast and frequent stock takings. They suddenly obtain
almost real-time visibility of their inventory, at all locations in
the store. This information can also be used to develop new
approaches towards improving customer loyalty and differentiated
shopping experience. Cross selling is just one such example."
Matjaz adds, "we are continuously expanding our product
portfolio to accommodate for this market dynamics in the retail
the focus of Enso Detego
"Enso-Detego provides complete RFID solutions, which are based
on our Auto-ID and RFID software", says Tom. "We work with our
clients from the concept to the rollout phase, to ensure that they
get a solution with which they can take full advantage of
Matjaz continues: "Our uniqueness, I would say, is in the
combination of three key competencies: Software development, RFID
technology and understanding of customer business processes. If we
take the example of the fashion industry, we probably have the
longest track-record among RFID companies in driving adoption of
the RFID technology at European fashion companies. Our
customer base includes large vertically integrated fashion brands,
franchisee stores as well as fashion logistics companies. Our
company slogan "The fastest way to your RFID advantage" underscores
our strength and our commitment to our clients: To provide RFID
solutions that deliver on their promise, are implemented
professionally and within best-in-class timelines."
Matjaz Novak, Marketing Director,
and Tom Vieweger, Key Account Manager, of Enso Detego.
Introduction to the interview series
1-ON-1 with Kris Doane: RFID from a retailers
point of view
3 interviews: RFID the perspective of
1-ON-1 with Owe Quide: RFID from an RFID
consultant's point of view
Philip Calderbank: RFID from an RFID tag vendor's point of
with Jorma Lalla: RFID from the hardware vendor point of