This week a new article was published: RFID on the factory floor - Protect the brand by integrating RFID at point of manufacture. We will keep you posted on our RFID & fashion retail seminar in Madrid as well as EuroShop 2014 and Asian Apparel Expo 2014.
RFID on the factory floor - Protect the
brand by integrating RFID at point of manufacture
A brand new article was published on the RFID Arena this week.
Carl Michener's article gives a great insight into how RFID can
greatly aid retailers fulfil the brand promise on many levels.
RFID is a technology that's been helping prevent stock-out
situations and reducing shrinkage for over a decade. More recently,
brand owners have been waking up to the fact that RFID is a
powerful tool for safeguarding the brand in several ways.
Read the full article here.
Nordic ID at events
RFID & fashion retail seminar in
Last Friday it was finally time for the RFID & fashion
retail seminar which took place in Madrid, Spain. As promised, the
event featured top guest speakers and the day was filled with
interesting presentations and discussions, all around the topic of
RFID in fashion retail. The seminar was a success and we are happy
about the great feedback that we received.
Enzo Blonk from the GS1 Global
office started off with the topic of standardization for RFID
in fashion retail. Ramir de Porrata-Doria from Keonn Technologies focused on how
RFID can improve the customer experience. After that our own Maria
Ala-Sulkava took center stage and discussed the topic of ROI in
Picture 1. Enzo Blonk
GS1 Global Office Picture, 2. Ramir de Porrata-Doria from
Keonn Technologies, Picture 3. Maria Ala-Sulkava from Nordic
The afternoon was filled with more guest speakers. Kris Doane
from OATSystems gave an
insight into compliance challenges with RFID. The last speaker was
Miguel Guilló from Eti-Textil, who completed the
seminar with his presentation on tagging.
Picture 4. Kris Doane from
OATSystems, Picture 5 Miguel Guilló from Eti-Textil
We want to take the opportunity to thank all guest speakers and
participants for a great day.
EuroShop Düsseldorf, Germany
The EuroShop 2014 was on and of course Nordic ID was present,
exhibiting at the trade fair. Lothar Struckmeier, Hielke van
Oostrum, Tiina Aumasalo and Danny Collinson of Nordic ID report
back that the event was exciting.
The EuroShop offered interesting discussions and great contacts.
Lothar, Hielke and Danny were especially pleased with the interest
that the Nordic ID NIDA Platform received from the visitors. Thank
you all for stopping by at our stand!
For more information about EuroShop, click here.
For more information about the NIDA Platform, click here.
Lothar Struckmeier at the
Nordic ID stand
Asian Apparel Expo, Berlin, Germany
This week the Asian Apparel Expo took place in Berlin, Germany.
Nordic ID and partner PCS Ltd. made sure to take part in the expo
with a joint stand.
Benedict Chan from PCS Ltd and Miia Kivelä from Nordic ID were
onsite and report back that there were great discussions and many
people interested to find out more about RFID.
For more information about the Asian Apparel Expo, click here.
Picture 1. and 2. Benedict Chan from
Nordic ID partner PCS Ltd. at the Asian Apparel Expo stand
Next week Nordic ID will be at LogiMAT. Come and meet us at the
Hall 4/ Booth 681
Feb 25th - 27th, 2014
For a complete list of events that Nordic ID will participate
in, check our
Have a great weekend!