RFID Arena


Is Christmas here behind just one click?

Omni-channel retail has opened new sales channels for consumers to explore. Many use the given advantages especially in their pursuit for the ultimate Christmas present for their loved one. What role could Click & Collect and RFID play in all this?

It's coming again - Christmas. It means large sales volumes for retailers, a buzzing number of online orders and masses of people wandering in brick-and-mortar stores. Thanks to the Omni-channel trend, Click & Collect has gained a foothold in retail shopping, and retailers see great marketing possibilities here. In perfect implementation, the retailer manages to serve both online and brick-and-mortar shoppers and deliver the goods on time. According to JDA/YouGov research, 39% of online shoppers used Click & Collect services in Christmas 2014.

Moreover, Christmas 2014 was a success for retailers applying Omni-channel strategy. For example Tesco, John Lewis and Argos were all triumphant selecting their product mixes to match perfectly both their online and brick and mortar business. 56% of John Lewis's online customers chose to use their Click & Collect service instead of home delivery. The common denominator for all three companies above is that they utilize RFID. Could that explain these new shopping trends?


Infograph _3

Road to success

Christmas is a crucial time for retailers to achieve a sales uplift and to sell even more than before. New records of selling are acquired through optimized fill and competitive pricing. Macy's states that Click & Collect compiles to 125% of intended purchases. For customers, the reasons to choose the Click & Collect service instead of walking into a traditional store are to avoid queues and the hassle related to physical shopping, but also to guarantee the product's availability. When you click the product online, you get an estimation of your product's arrival time at the store of your choice, and when the product has arrived you get a notice. This works vice versa too for the retailer. The retailer does not experience out-of-stock situations but instead keeps the stock up-to-date. Better product availability results in sales growth.

RFID gives Omni-channel retailers a boost in:

  • Inventory accuracy: Omni-channel retailers using RFID succeed due to increased inventory accuracy. RFID provides real-time data of the stock situation, whether there is only one centralized stock in one location or several smaller ones in multiple locations.
  • Delivery accuracy: As one reason to choose Click & Collect was to guarantee the product's availability, RFID can boost delivery accuracy from 40% up to 90%.
  • On-demand inventory visibility: RFID enables locating individual SKU's all around the world. Searching for a specific item is quick as RFID enables performing the item search by one click.
  • And if Santa Claus fails - Returns: Time spent on returns handling decreases by 85%.


Infograph _1


In the Omni-channel business, sometimes the online order is filled from selected stores. This can cause challenges in keeping stock balances up-to-date in individual stores - when the stores receive an online order to fill, the system thinks there is stock in those stores. A UK-based retailer experienced an issue with this procedure when 30% of their online orders were rejected as according to their inventory they did not have the expected items in stock. Two days after the RFID implementation, the stock accuracy had improved dramatically.

As can be seen, RFID lifts Christmas sales in Omni-channel to the next level. With RFID, the retailer generates more sales than last year. Happy customer, happy retailer - and a happy Santa!





14 comments on “Is Christmas here behind just one click?”

  1. Posted 13 October 2017 at 11:54:30

    You're composing style is most likely extremely smooth and I basically experience to investigating your posts. you have distributed article with flawlessly! I truly think this net site wants significantly more intrigue.

  2. Posted 08 November 2017 at 05:36:40

    When the season of the Christmas comes everybody feels so tension because they did not know what to buy the gifts for the family. You try to solve the problem of the people. This is so amazing information and you precise it so well.

  3. Posted 20 November 2017 at 12:21:02

    Things are very open and intensely clear explanation of issues. was truly information. Your website is very beneficial.

  4. Posted 05 December 2017 at 13:57:51

    Thank you for sharing the post! Another Christmas is about to come.

  5. Posted 15 December 2017 at 12:07:29

    <a href="http://college.reviews/">college</a>


  6. Posted 25 December 2017 at 16:00:58

    There is a good time for the Christmas in which you can find the sale and other services. Really a place is present here in which you can get your celebrations. With little effort you can find and maintain your work.

  7. Gravatar of ClarkClark
    Posted 24 January 2018 at 16:41:55

    Christmas is the event which is a source of happiness for many people. If you want to get the new sales channels for the consumers in this season then check the <a href="https://www.phdproposal.net/empirical-dissertation-in-all-its-details/">empirical dissertation</a> and also you can attend the workshop.

  8. Posted 24 January 2018 at 17:23:58

    A better platform for the R21 job search. You can get your job on this website for your better program. Make sure that you're going to get a good job, according to your profession. With you have to submit your documents.

  9. Posted 05 February 2018 at 12:18:39

    This is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value of providing a quality resource for free.

  10. Posted 10 February 2018 at 11:28:34

    The new sales channels are now open in the season of the Christmas. You can join this session of benefit and get the technical approach. For the Omni channel strategy the Christmas is very much important and see for more details.

  11. Posted 05 March 2018 at 19:38:20

    Thia site is working brilliantly for studnets in their different projects. The different colleges are enjoying there writing accuracy.

  12. Posted 16 March 2018 at 22:33:41

    very good ideas for selling better in online shopings. Thank you so much

  13. Posted 16 March 2018 at 22:34:23


  14. Posted 16 March 2018 at 22:35:05

    watch as the rolex replica only men's accessories, and today's watch is not just to swiss replica watches enhance the charm of the wrist so simple.

Post a comment

Keep in touch

Send me more info!
Send me a Newsletter!
Send me a Magazine!
Contact info