According to a research conducted by GS1, RFID adoption in retail business has reached a tipping point as more than half of surveyed retailers are now implementing EPC-based identification in their operations. Can we draw conclusions - are half of retailers using RFID?
In order to say so, we need to go a bit deeper and show some
facts and figures.
The GS1 RFID report material consists of 177 apparel and
general merchandise company interviews, and 47 percent of them
states that items they receive do carry RFID tags. The report also
states that, in addition to the number of 57 percent already using
EPC-based coding, 21.1 percent of the surveyed retailers were
planning to implement the technology between the next 13 and 24
months. According to
ABI Research, it is estimated that in 2015 Retail will become
the single largest RFID sector, Moreover, in the apparel industry,
tagging grew to 3 billion RFID labels in 2014 and is seen to grow
more than 8 billion in 2016 (
IDTechEx).
GS1 has explained some reasons for the interest. The most
critical reason is that RFID is seen to enable Omni-channel
retailing as it can both identify and locate items. From the
manufacturer's side, nearly half of the surveyed ones were
currently implementing RFID, and more than 18 percent were planning
to implement the technology in the next 12 months. Also, the RFID
adoption is shifting from Tier 1 to Tier 2 companies - more than 50
percent of Tier 1 retailers are now deploying RFID.

Putting facts into practice
The GS1 report results are very encouraging for the RFID
business. There are different kinds of RFID solutions available for
retailers, from which they are able to build an efficient inventory
system inside their premises. RFID also simplifies tracking items
from the location where they were tagged - whether the tagging
place is the factory, DC or the store itself, RFID helps the
retailer to know where the item is located.
From the Omni-channel perspective, online sales and
brick-and-mortar stores are increasingly bringing their backroom
stocks into one large centered stock, from which the items are sold
to the customers. As RFID gives real-time data of the items in
stock, the stock is constantly updated. Moreover, customers in both
online stores and brick-and-mortar stores know which items are
available, and out-of-stocks are seen to decrease due to the use of
RFID.
Who is the lucky one to
benefit?
A large part of garments are already carrying RFID tags, which
is an important fact for retailers having multiple suppliers. When
simultaneously handling a large number of items coming in from
different distribution centers, item-level identification eases the
operations by telling the retailer which items have been received
and from which DC. Furthermore, RFID enables tracking and tracing
individual items through the whole supply chain. Some brands equip
all of their garments as the largest number of the clothes end up
in department stores where the RFID is already in use. Cost-wisely
it is easier to tag all the items than maintain two lines in the
production where the other tags the garment and the other does not
tag.
In order to work as planned, an RFID system requires the RFID
readers, the tagged items and a backend system which together
provide the data. Miia Kivelä, Area Sales Manager at Nordic ID,
confirms that for a retailer, it is easier to shift in using RFID
technology if the received items are ready-tagged. When the items
are tagged beforehand, the retailer only needs the RFID readers and
the backend system. Also, the retailer self then needs to tag the
remaining items.
But who is the one carrying the decision of RFID tagging? Kivelä
states that there are different approaches for the tagging
procedure: "Who decides about the tagging - it is a good question.
Mostly, the tagging decision comes from the party who faces the
issue of not carrying the RFID tags. Of course there are some other
aspects for the tagging, for example who pays the tagging
procedure, who does the actual item-level tagging, where the items
are tagged, and how the items are tagged."

If a large department store decides to go out for RFID, they
either can equip the whole store and every single product with
RFID, or then they can select some departments and product groups.
If the department store is willing to tag every piece, it is a
massive challenge from many aspects. Kivelä lists some of these
aspects: "The first challenge is that usually a department store
sells multiple brands. They also have multiple pricing categories.
A question is whether the store owner contacts the brand owner and
negotiates about the tagging, or implements the tagging at a DC of
their own. If a brand owner implements the tagging, it is of course
much more convenient for the retailer as one brand more arrives in
as tagged."
What can we conclude?
The GS1 report shows that 47 percent of the surveyed retailers
were already receiving their products carrying RFID tags. This
research was implemented in the USA, and cannot be generalized as
the status of RFID business varies in different continents. But,
still it can give some directions of the trend in RFID tagging.
As can be concluded, the tagging itself arises some questions
but also brings some answers. A successful RFID implementation and
item-level tagging bring benefits for the retailer as the stock is
constantly up-to-date.

Miia Kivelä, Area Sales Manager at
Nordic ID