RFID Arena


Friday Blog - New Nordic ID Medea - RAIN RFID alliance - New article - Nordic ID at events

Nordic ID has extended the Nordic ID Medea family with a new variant, Nordic ID Medea Barcode Pistol Grip. Nordic ID joined the global RAIN RFID alliance. A new technical article was published. Nordic ID has been and will be busy with the coming events.

New product variant - nordic ID medea Barcode Pistol Grip

This week Nordic ID introduced a new barcode reader. Nordic ID Medea Barcode Pistol Grip is designed for reliable and effective barcode reading. The device is equipped with a 1D laser scanner or 2D imager, and it features modern design. Nordic ID Medea Barcode Pistol Grip combines barcode with a large touchscreen, which brings the user a comfortable and accurate reading experience. The pistol grip provides ergonomic reading for intensive barcode inventory purposes with long operating hours.

For more information, please visit the Nordic ID website or contact sales@nordicid.com.

Nordic ID Medea Barcode Pistol Grip

Nordic ID becomes a member of RAIN RFID

In December 2015, Nordic ID joined RAIN RFID. It is an alliance promoting UHF RFID technology and its universal adoption. The alliance uses the GS1 UHF Gen2 protocol, and the name RAIN comes from RAdio frequency IdentificatioN, which is described as a link between UHF RFID and the cloud.

Read more about the alliance at Nordic ID website.

Rain Logo _1

New article published

This week we published the fourth part of the technical article series. The article Introduction to Retail RFID Technology, part 4 - Readers and antennas by Toni Heijari discussed the role of readers and antennas in RFID implementations. 

Also remember to read the previous parts:

Introduction to Retail RFID Technology, part 1

Introduction to Retail RFID Technology, part 2 - Radio technology and radio waves

Introduction to Retail RFID Technology, part 3 - Tags

Nordicid _retail _nordicidmedeaacd _500pxwide

Nordic ID at events

NRF Retail Big Show, New York, 2016

This week Nordic ID took part in the National Retail Federation's Retail Big Show. The event gathered more than 33 500 visitors, and Nordic ID was represented by Jessica Säilä (Business Area Director, Retail), Jukka Hieta (Executive Director, Sales & Marketing) and Lothar Struckmeier (Managing Director at Nordic ID GmbH). Lots of different technology solutions for retail were at display, and the focus of Nordic ID lied in RFID technology.

A change from last year was the role of different analytics, which is seen as a constantly rising trend - buying behaviour analysis and product interest rate analysis to mention some. Different kinds of digital signage solutions were also exhibited that apply to several technologies.

The Nordic ID crew enjoyed the hectic event and spent their time meeting their customers, mainly apparel and general merchandise retailers from America and Europe. In addition, they gathered with a few partners both at daytime and for dinner. Joint possibilities for 2016 were discussed - the NRF is always a great kick-off for the started year! 


Left: Dean Frew from SML IIS (RFID integrator partner), Jessica and Lothar

Middle: Jessica and Sal Armato from Controltek (Nordic ID distributor in the USA)

Right: Nimesh Shah and Su Doyle from OATSystems with Jessica

Upcoming events

EuroCIS 2016

Düsseldorf, Germany

February 23-25, 2016

EuroCIS website


LogiMAT 2016

Stuttgart, Germany

March 8-10, 2016

LogiMAT website


Retail Business Technology Expo (RBTE) 2016

London, United Kingdom

March 9-10, 2016

RBTE website


SITL Europe 2016

Paris, France

March 22-25, 2016

SITL website


NG Retail Summit Europe

St. Andrews, Scotland

May 9-11, 2016

NG Retail website

Have a great weekend, everybody!

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