Nordic ID has extended the Nordic ID Medea family with a new variant, Nordic ID Medea Barcode Pistol Grip. Nordic ID joined the global RAIN RFID alliance. A new technical article was published. Nordic ID has been and will be busy with the coming events.
New product variant - nordic ID medea
Barcode Pistol Grip
This week Nordic ID introduced a new barcode reader. Nordic ID
Medea Barcode Pistol Grip is designed for reliable and effective
barcode reading. The device is equipped with a 1D laser scanner or
2D imager, and it features modern design. Nordic ID Medea Barcode
Pistol Grip combines barcode with a large touchscreen, which brings
the user a comfortable and accurate reading experience. The pistol
grip provides ergonomic reading for intensive barcode inventory
purposes with long operating hours.
For more information, please visit the
Nordic ID website or contact firstname.lastname@example.org.
Nordic ID becomes a member of RAIN
In December 2015, Nordic ID joined RAIN RFID. It is an
alliance promoting UHF RFID technology and its universal adoption.
The alliance uses the GS1 UHF Gen2 protocol, and the name RAIN
comes from RAdio frequency IdentificatioN, which is described as a
link between UHF RFID and the cloud.
Read more about the alliance at
Nordic ID website.
New article published
This week we published the fourth part of the technical article
series. The article
Introduction to Retail RFID Technology, part 4 - Readers and
antennas by Toni Heijari discussed the role of readers and
antennas in RFID implementations.
Also remember to read the previous parts:
Introduction to Retail RFID Technology, part 1
Introduction to Retail RFID Technology, part 2 - Radio technology
and radio waves
Introduction to Retail RFID Technology, part 3 - Tags
Nordic ID at events
NRF Retail Big Show, New York, 2016
This week Nordic ID took part in the National Retail Federation's
Retail Big Show. The event gathered more than 33 500 visitors,
and Nordic ID was represented by Jessica Säilä (Business Area
Director, Retail), Jukka Hieta (Executive Director, Sales &
Marketing) and Lothar Struckmeier (Managing Director at Nordic ID
GmbH). Lots of different technology solutions for retail were at
display, and the focus of Nordic ID lied in RFID technology.
A change from last year was the role of different analytics,
which is seen as a constantly rising trend - buying behaviour
analysis and product interest rate analysis to mention some.
Different kinds of digital signage solutions were also exhibited
that apply to several technologies.
The Nordic ID crew enjoyed the hectic event and spent their time
meeting their customers, mainly apparel and general merchandise
retailers from America and Europe. In addition, they gathered with
a few partners both at daytime and for dinner. Joint possibilities
for 2016 were discussed - the NRF is always a great kick-off for
the started year!
Left: Dean Frew from SML IIS (RFID integrator
partner), Jessica and Lothar
Middle: Jessica and Sal Armato from
(Nordic ID distributor in the USA)
Right: Nimesh Shah and Su Doyle from
February 23-25, 2016
March 8-10, 2016
Retail Business Technology Expo (RBTE) 2016
London, United Kingdom
March 9-10, 2016
SITL Europe 2016
March 22-25, 2016
NG Retail Summit Europe
St. Andrews, Scotland
May 9-11, 2016
Have a great weekend, everybody!