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Friday Blog. New case study, Patrick Roger, published. Research about omnichannel experiences

Read how luxury chocolate brand Patrick Roger combined high level aesthetics to functionality with RFID technology. New research shows retailers know they are not delivering omnichannel experiences fast enough.

 

Patrick Roger

Make IT sweet!

French software consulting and ERP integrator STEL was facing one sweet challenge. Its customer, the legendary Parisian chocolate-maker Patrick Roger, was looking for packaging solution that would combine functionality with high level aesthetics. STEL was able to deliver all this - and more.

Patrick Roger has nine high-end chocolate boutiques, all - with the exception of Brussels - located in Paris. With the use of the RFID tags, the chocolate boxes could be tracked and traced all the way from the factory to the cashier. In the summer of 2015, 20,000 boxes arrived from China, fully equipped with the RFID tags.

Read the full story here.

Sales boxes

 Picture by Patrick Roger

 

Interesting research

Retailers struggle to service omni-channel partly due to poor data - this is something RFID can address. Read the whole research report here

 

Nordic ID wishes you a sunny and warm summer holiday season!

 

 


3 comments on “Friday Blog. New case study, Patrick Roger, published. Research about omnichannel experiences”

  1. Posted 05 February 2017 at 11:27:26

    good one.

  2. Posted 19 September 2017 at 16:18:02

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  3. Posted 19 September 2017 at 17:30:05

    Wow I think it's very interesting. It can change the world, really. Nice new packages that aren't expensive but are recyclable and good-looking. I'd buy such pack of chocolates if I saw them on a mart.

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