Ensuring on-the-shelf availability and correct data online is the key of serving all the shoppers who walk in the store with a specific product in their minds.
Depending on which study to believe some 85%-90% of purchases
are still made in brick-and-mortar environment. Furthermore a
study reports that 55% of shoppers know exactly what they
are looking for when they walk into a store. Webrooming, the
practice of researching items online and then purchasing them
in-store is surpassing showrooming as a phenomenon. Consumers tend
to webroom as they don't like to wait for products nor pay for the
delivery. Additionally, consumers are more and more time conscious
and don't want to make unproductive trips to stores.
How can retailers make sure they maximize
their sales on webrooming customers?
Customers who browse the internet are not necessarily loyal at
the point of researching information. Therefore, ensuring the
customer finds the information easily is the starting point. The
next and certainly an important point is making sure the
information is up-to-date and valid. Here is where RFID can make a
RFID will provide visibility to WHERE
& WHAT you have in stock
As many real-life cases as well as studies prove, RFID increases
data accuracy up to 95%-98% level. Just as an example a successful
retailer, who predominantly fills online order from stores would
have rejected 70% of the orders due to non-availability. This was
caused by data inaccuracy. RFID allowed the retailer to focus their
efforts around understanding the non-malicious and malicious stock
as well as file accuracy instead of trusting the system. The change
has increased the stock accuracy up to 98% level. Today the stores
no longer need to reject orders and return payments to the
When you know exactly which store stocks a given product, you
can automatically divert the customer to that particular store to
pick up the item there.
Read more about RFID impact to Inventory Accuracy:
Read more about webrooming as a phenomena: