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Friday Blog. How to increase sales to webrooming customers? ROLDO RENT- item-level visibility in rental pool circulation with RFID. New case study.

Read how Roldo Rent manages the rental pool circulation with RFID. On-the-shelf availability and correct data online is the key of ensuring the webrooming customer sales.

 

ITEM-LEVEL VISIBILITY IN RENTAL POOL CIRCULATION WITH RFID

Roldo Rent decided to go for UHF RFID tracking system for several reasons.
As consumers were soon able to rent the smart move boxes directly from Roldo Rent,
improving the item-level visibility was crucial. They also wanted to allow customers to improve control in the assets rented, and also to improve logistical operations inside Roldo Rent. Moreover, Roldo Rent was looking for a solution that would reduce losses, improve inventories in the depots and increase the efficiency of the administrative processes, and also to enable Roldo Rent's expansion with rental and logistics services to other industries and their clients.

Read the whole case study here.

 

Don't miss the sale on the 55% of shoppers who walk into your store knowing exactly what they are looking for.

Depending on which study to believe some 85%-90% of purchases are still made in brick-and-mortar environment. Furthermore a recent study reports that 55% of shoppers know exactly what they are looking for when they walk into a store.

Webrooming, the practice of researching items online and then purchasing them in-store is surpassing showrooming as a phenomenon. Consumers tend to webroom as they don't like to wait for products nor pay for the delivery.

Additionally, consumers are more and more time conscious and don't want to make unproductive trips to stores.

Read the entire article here.

Upcoming events

Next time you can meet us at:

RFID tomorrow Conference & Exhibition 2016

in Düsseldorf, Deutschland

September 19 - 20, 2016 

RFID tomorrow Conference & Exhibition 2016

 

Have a nice weekend!

 

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